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Hello, I’m Ali Bokhari, Fragrance Journalist.

Join me as I explore the art, culture and science of fragrances. Every week I share reviews, insights and personal stories that bring the world of fragrances to life. Whether youโ€™re a curious beginner or a seasoned perfume enthusiast, this space is where we discover all that smells beautiful, together.

Articles

  • YSL Opium Pour Homme: A $60 Trip Back in Time

    YSL Opium Pour Homme: A $60 Trip Back in Time

    โฃ๐˜๐˜ณ๐˜ฐ๐˜ฎ ๐˜ข ๐˜ฎ๐˜ข๐˜จ๐˜ข๐˜ป๐˜ช๐˜ฏ๐˜ฆ ๐˜ฑ๐˜ข๐˜จ๐˜ฆ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ 90๐˜ด ๐˜ต๐˜ฐ ๐˜ง๐˜ช๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ต๐˜ณ๐˜ฆ๐˜ข๐˜ด๐˜ถ๐˜ณ๐˜ฆ ๐˜ต๐˜ฐ๐˜ฅ๐˜ข๐˜บโฃโฃ The way the new generation learns about fragrances […]

  • Wearing the Wrong Fragrance? Let AI Fix That

    Wearing the Wrong Fragrance? Let AI Fix That

    With thousands of fragrances to choose from, it can be surprisingly difficult to decide what to wear Iโ€™ve always thought […]

  • The Measure of Purpose

    The Measure of Purpose

    ๐˜›๐˜ธ๐˜ฐ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฑ๐˜ณ๐˜ฆ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ข๐˜ฎ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ฐ๐˜ด๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ด๐˜ฑ๐˜ฆ๐˜ข๐˜ฌ๐˜ด, ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ณ๐˜ฆ๐˜ฎ๐˜ข๐˜ช๐˜ฏ๐˜ด Spend enough time around fragrance lovers, and […]

About Ali

My journey through the
world of fragrances

Ali Perfumewala serves as an online sanctuary for fragrance lovers, featuring news, expert reviews and captivating stories.

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About me

I’m Ali Bokhari, the founder of AliPerfumewala.com. In creating this site I married 20 years of professional journalism and corporate communications experience with my passion for fragrances. In Urdu, a “perfumewala” is a person known for fragrances, either as a seller or as an expert. My first ever fragrance that awakened myself to being a perfumewala was Davidoff Cool Water. Fragrances and writing are a lifelong passion, one I seek to share with the world on this site.

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