Home - Ali Perfumewala

Hello, I’m Ali Bokhari, Fragrance Journalist.

Join me as I explore the art, culture and science of fragrances. Every week I share reviews, insights and personal stories that bring the world of fragrances to life. Whether you’re a curious beginner or a seasoned perfume enthusiast, this space is where we discover all that smells beautiful, together.

Discover my specialized fragrance offerings

Elegant collection of perfume bottles on soft fur, highlighting luxury and style.

IIndustry news

Stay updated with the latest fragrance industry news.

Glass bottles with essential oils and fresh flowers on burlap fabric creating a natural aroma.

Fragrance reviews

In-depth reviews of the latest fragrance releases.

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Collaborate with me

World-class marketing recommendations and
writing for brands

About Ali

My journey through the
world of fragrances

Ali Perfumewala serves as an online sanctuary for fragrance lovers, featuring expert reviews and captivating stories.

Explore the tranquil beauty of a lavender field in full bloom under the daylight.

About me

Founded by Ali Bokhari, AliPerfumewala.com represents the culmination of 10 years of experience as a senior journalist and another decade in corporate communications. In Urdu, a “perfumewala” is a person known for fragrances, either as a seller or as an expert. For Ali Bokhari, his commitment to fragrances and writing is a lifelong passion and hobby, one he seeks to share with the world.